|MTV Music India
MTV (Music Television) India was launched in 1996 and is now part of the Viacom18 Media Pvt. Ltd based in Mumbai. (A 50/50 joint venture operation between Viacom Inc. and Network TV 18). "MTV India" is one of the oldest Music Television Networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India and so thus the MTV India. MTV India happens to be one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka.
MTV India has its office in Parel in Mumbai. It is the most popular music channel in India. Recently Viacom18 Media Pvt. Ltd. has launched a GEC called Colors. The channel aimed at adolescent and young audience continues to be flag bearer of pop-culture in the country.
MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming (Bollywood, adventure, humor, fashion & style and fiction), presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Immies, MTV Music Summit for AIDS, Style Awards, MTV Youth Marketing Forum, MTV VJ Hunt, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 545,624 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online. MTV India is a part of the MTV Networks, world’s largest television network reaching out to 34.35m households in the country and 481.5m households across 171 territories. For the 6th consecutive year, MTV was named The World's Most Valuable Media Brand by Business Week & Interbrand's 2005 Best Global Brands study.
|Launched||28 October 1996|
|Slogan||It's my MTV|
|Owned by||Viacom 18|
|Broadcast area||Across South Asia|
|Sister channels||VH1 India, Nickelodeon|
|Tags mtv, mtv music, watch mtv, music tv, mtv live, music television, india music, music channel|