The Pakistan Television Corporation or PTV is Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964, in Lahore. As of 2007, the PTV family includes six channels.
Pakistan entered into Television Broadcasting age with a small pilot TV Station established at Lahore from where transmission was first beamed in Black & White with effect from 26 November 1964. Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.
Amjad Islam Amjad - Ashfaq Ahmed - Obaidullah Baig - Dildar Pervaiz Bhatti - Muhammad Farooq - Fatima Surayya Bajia - Mehreen Jabbar - Rauf Khalid - Saadia Afzaal - Tariq Aziz - Shoaib Mansoor - Tariq Mairaj
Iqbal Hasan Khan - Zafar Mairaj - Tauseeq Haider - Kanwal Masood - Amjad Bukhari - Kanwal Naseer
Mustansar Hussain Tarar - Manzoor Qureshi
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|Slogan Hamara Pakistan|
|Language Urdu / Eng
|Broadcast area Worldwide|
|AsiaSat 3S at 105.5°E|
|4091 Mhz. H-SR 13333|
|Pakistan entered into Television Broadcasting age with a small pilot TV Station established at Lahore from where transmission was first beamed in Black & White with effect from 26 November 1964. Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974
While introducing the sophisticated branch of the electronic media in the country, the broad perspective kept in mind was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large.
A Board of Directors appointed by the Government of Pakistan manages its affairs. The Managing Director of the Corporation, duly appointed by the Government of Pakistan and approved by the Board of Directors, is the Administrative and Executive Head of the Corporation.He is the competent authority to implement rules for the Corporation and its employees.
When PTV came into existence in 1964, there was a staff of 30 employees, which has now risen to more than 6000 persons at all Units of the Corporation. The employees of PTV are divided into 09 groups and every group has a separate pay scale.
There is a regular channel of promotion for almost every post with the exception of a very few. PTV, the national broadcasting corporation had been in dire straits and continuously declining for many years. When the current management took over the reins, the organization was at the verge of bankruptcy. Losses had been incurred, income from all spheres was restricted, viewership had reduced and the overall morale of the institution was in shambles.
The energy, innovation and vitality exhibited by the new leaders has, within a short span of one year, transformed PTV into a profitable organization with a leap of Rs 287 million from Rs 1431 million to Rs 1718 in advertising income; from Rs 148 million net operating loss to Rs 38 million net operating profit.
The diligence of PTV and sustained efforts has resulted in better and creative programming with significant changes in presentation style. The promotion of programmes has been totally been revamped in lieu of improved re-packaging and tailor made programming along with energized marketing strategy.
PTVs endeavor for initiative has surfaced with a number of milestones of particular significance. Deserving special mention here are the daily programs of Tilawat & Tarjuma of the Holy Quran; programmes highlighting the cause of Kashmir; PTV World, a new satellite channel was launched in the face of tough international competition.
The objective of providing a homely atmosphere to family viewers has been well achieved. The audience driven programmes have given PTV a new look and dramatically changed the views about PTV. PTV has surged ahead of its competitors and as such PTV-2 has been turned into a viable project. Generation of more than Rs 56 million within a span of five months of the implementation of the new idea speaks of this unparalleled achievement.
Technical improvement of PTV is evident from the change in screen presentation. The public has greatly appreciated this cosmetic transformation not only in programmes but also in News & Current Affairs. Recent usage of Computer Technology to facilitate the generation of virtual sets is a significant landmark in the history of PTV.
On the other hand active participatory programmes have supplemented the authenticity of Current Affairs programmes and generated a lot of public interest. Live Open Forum; PTV has taken a lead over its contemporaries by introducing Audio-Text and Tele-text services in the region. The live cricket and hockey quizzes and the recently held PTV Awards are few examples of mass public participation through Audio text. Availability of on-line Flight Information, live surge and fall of stock exchanges, news updates etc. on normal home TV sets are few references of Teletext application.
Every new idea brings with it the opening of whole new vistas of creativity. Prime TV is yet another venture in this regard, which resulted in the generation of additional income. Mideast Time, an extension of PTV World, targets Pakistani expatriates in the Middle East at a time when people need to relax with family entertainment.
PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and every achievement is a milestone in itself, like :
* Salaat-o-Tarawih direct from Makkah during Ramadan
* Launching of PTVs Web site on Internet
* Special live interviews from Dubai, Saudi Arabia & New York
* Taji Mori at 12,500ft, one of the world's highest transmitters.