|Sony Entertainment Television (Sony TV)
Sony Entertainment Television, or Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in Mumbai,Maharashtra, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.
SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; Bigg Boss, an Indian adaptation of Big Brother); Aahat; Indian Idol; an adaptation of the worldwide Pop Idol; Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombiantelenovela Betty la fea; Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhla Jaa; 10 Ka Dum, the Indian adoption of popular game show Power of 10; and C.I.D.
Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. The channel underwent a much-advertised revamp on May 25, 2009. The channel launched new programs like Bhaskar Bharti, Ladies Special, Entertainment Ke Liye Kuch Bhi Karega and put an end to all its old daily soaps since those programs brought very low TRPS. Even the newly launched shows are not working well and the channel is still much behind in number of viewers as compared to its competitor channels.
Sony Pictures Television International (SPTI) backs Multi Screen Media Private Limited, which is among the regions leading television channel operators. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium movies and special events channel; SAB, a Hindi channel focusing on entertaining modern India; PIX, a channel that airs Hollywood movie product.
Since its launch in October 1995, SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, SET reaches more than 42 million households in India. Additionally, SET is available in the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia. In totality, SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.
Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, SAB, PIX, AXN, ANIMAX, MTV, VH1, NICK, Discovery, Discovery Travel & Living, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, Headlines Today, AajTak, Tez and COLORS.
|Owned by||Multi Screen Media Private Limited|
|Broadcast area||World Wide|
|Sister channels||SAB TV
|Tags sony entertainment television, sonytv, set asia, boogie woogie, setindia, entertainment channel, sony pictures entertainment, msm|